9 Reasons to Choose Instagram to Market Your Small Business

81% of the total audience on social media uses Instagram for product and service research. And with 1 Billion+ monthly users, you can imagine the amount of reach and engagement your business can enjoy on Instagram. These stats are not constant. They are growing every day, and so are the SMM service agencies in the USA Click First SEO.

Isn't this reason enough to market your business on this platform?

I know you are not yet convinced!

It's ok. We have a list of valid reasons which will make you pick up your phone and open an Instagram account for your business.

Why Choose Instagram?

Instagram was created for people to socialize by sharing pictures and videos, so why use it for business? Yes, Instagram was initially designed for personal use, but it is one of the best platforms to get closer to a vast potential customer range, making it suitable for businesses. It attracts millennials more than many other platforms.

If we ask you, how many hours of the day do you spend scrolling through Instagram? It will be uncountable, and will you buy a product while doing that? Well, we think if it is as per your current need, you definitely will.

If you are a B2C company, you have a lot to post, but mostly B2B companies find it challenging to maintain their social media presence. B2B companies think they don't have anything interesting to post. That's not true. You can make use of the full potential of Instagram with your creativity and planning.

There are 25 Million business profiles on Instagram. If your competitor is one of these 25 million, you should join Instagram already, or else you will stay behind, and no one else will be there to blame.

If you don't have a marketing department, it is better to get help from the best Social media marketing services in the USA.

Let's discuss in detail a few important reasons to choose Instagram to market your small business.

• You Can Make Money Directly From Instagram

Now you can use Instagram to convert potential customers into buyers. With years of development, Instagram has made it possible for customers to make purchases on the platform. You can add a shop tab on your posts that allows users to find and buy your product directly on the social application.

Shoppable posts enable a business to showcase their products, details, and prices and route customers to the website where they can purchase the product. Instagram is useful in bringing quality traffic to your website that generates sales.

And why just products? You can display many other things you post on your website, like your companies' mission, profile, blog posts, infographics, etc. Instagram is just another tool to increase website traffic with the most relevant users.

• You Can Engage Customers

In terms of engagement, Instagram is the most powerful social media platform. You can use images to create more healthy connections with the audience. Visual content helps you to differentiate from competitors and other industries as well. And you cannot deny the way pictures attract audiences.

You can begin with following the people who talk about your brand and comment on their posts for better engagements. Publishing posts of products and services is not enough. You have to start a conversation with the audience to connect with them. It will increase your followers in return.

The Instagram contest is one of the best ways to engage an existing audience and reach a new one. On average, the competition gets 3.5 times more like and 64 times more comments than usual posts. Isn't that amazing?!

• Keeps You Close To Your Competitor

As we have referred above, if your competitors are already using Instagram as a marketing channel, you must not wait. You have been giving them a competitive edge for a very long time, but now is the time to grab your share back.

Not just that, you can leverage their long-term presence on Instagram by keeping a sharp eye on their strategies and actions. See what they are posting, how often they interact with the audience, the content designs for promotions, where they are getting the most engagements, etc. In addition to this, you can use competitor's hashtags and stay one step ahead of them.

The insights gathered from competitors help devise your strategy with enhanced chances of success.

• You Can Leverage From Instagram's App Nature

80% of the people who own mobile devices use social media for browsing, and the creation of Instagram was a mobile app. It indicates that if you want your audience to connect with you everywhere and anywhere, you must build a presence on Instagram.

The shopping trend has now changed. People prefer to buy online rather than going out every time they want something. In fact, every 3 in 4 people use mobile devices while shopping physically. They continuously check reviews and compare prices of different stores. You can be one of those businesses that people will find useful while searching over the internet.

• Stay Up to Date with Consumer Trends

Instagram is all about user experience. You are using this platform because you, as a business, need to stay connected with customers. To remain in the spotlight, find out their preferences, likes, dislikes, and changing demands and latest trends. Then design your strategies accordingly.

You can get recent data on recent trends through the best SMM services in the USA, which will make your work easier.

• Hashtags can grow the audience.

With ever-growing competition in all industries, it has become quite challenging to separate yourself from the competition. Hashtags, if used strategically, can give you a unique identity more visibility.

Your already known brand becomes more recognizable with hashtags in captions of every post and story.

To use the right and relevant hashtags, you need to research and find out the hashtags your competitors are using. Use those hashtags that have added to the popularity of your competitors along with your hashtags. In this way, you will gain the audience's attention your hashtags will become famous too.

• The Story Keeps You Connected

The audience wants to hear stories. It makes them happy. With all the day's frustration when people get back to their homes, they like to see positive and exciting things that boost their mood. Storytelling has always been the best idea. Incorporating stories in your marketing strategies will create an emotional bond with your customers.

Instagram is the the perfect platform to narrate a story through visuals. Almost half a Billion(500 Million) people use Instagram stories daily. Why would anyone want to miss such a vast potential audience?

Moreover, people find Instagram stories more engaging than posts. 58% of the people say that they become more attached to the brand after seeing their stories.

To turn your customers into ambassadors, brands need to develop a customer-centric approach. Do not market your products on stories; instead, use a more expressive style to connect your brand with customer's feelings.

• Increase Sales through Advertisements

Worried about your revenues and still not putting efforts in the right direction?

Instagram ads are the primary source of increasing revenues. Don't you think that?

Let us explain how!

You are indeed be creating and publishing great content, but its reach is limited to your followers. If you aim to reach a vast audience and enlarge your fan base, you need to run Instagram ads.

The Instagram advertisement has many exciting features that allow you to target a specific set of markets. You can divide your audience depending on demographic and geographic factors. In this way, you spend less and generate more ROI.

Not all businesses can use the same advertisement strategy, but running carousel ads, contests, and offers are among the common strategies that work for almost all business niches.

Tip: If you are new to social media marketing, it's better to hire the best SMM service agency in the USA.

• Collaborate With Influencers

With social media, networking has become easier than ever. Along with customers, you have an equal opportunity to connect with the influencers. And Instagram is the place where you can find the most influencers.

Relationships with influencers extend your reach to their followers as well as yours. Connecting with the right influencer brings in more audience and conversions. While looking for an influencer, consider those who have a strong social media presence and vast fan following.

In addition to increasing followers and sales, influencer strategy develops a sense of trust among the audience. When the audience sees their favorites using your product, they will follow them with a strong belief.

A Final Touch

In the United States, 120 Million people have Instagram profiles. If you are operating in the USA and do not have an Instagram account, you are missing out on the extensive customer base. Many SMM service in USA can help you maintain your Instagram profiles, target the right audience, and engage them to give you significant ROI.